Jaguar announces Melbourne FC partnership, measured by Klip Desk
Luxury car manufacturer Jaguar has made an entrance into the Australian Football League (AFL) 2019 season, signing as a co-major sponsor of the Melbourne Football Club.
Jaguar's sponsorship will see the brand feature on the back the Demons' guernsey, as well as signage in home games.
In addition to these traditional assets, Jaguar, supported by creative agency Spark, and sponsorship consultancy MKTG, have developed a digital branded content campaign to leverage the partnership, which will be published across Melbourne's social media footprint.
The #FiercelyDriven campaign will feature Melbourne's star players driving Jaguar vehicles.
Klip Desk Analytics is excited to be announced as the digital measurement partner for Jaguar, and will support the execution and evaluation of the sponsorship through:
- exposure tracking and valuation of Jaguar's apparel and signage assets across the AFL and Melbourne FC's digital footprint
- content measurement and valuation of the #FiercelyDriven campaign, tracking performance across Melbourne FC, featured player, and Jaguar's owned social accounts.
Jag and the supporting agencies will access the results in near real time via our online dashboard and through a set of bespoke insight reports delivered by our Insights team.
About Klip Desk
Klip Desk is an AI-driven sports highlights editing, publishing, and measurement platform. Klip Desk helps rights holders and brands thrive in the digital media landscape, through automated editing and publishing of highlights content to social media accounts, websites, and apps. We use machine learning to measure content and brand performance across all digital channels, tracking the value of brand integrations, as well as traditional assets such as a clothing and apparel. Klip Desk was founded in 2015 and was acquired by the Dentsu Aegis Network in 2017.